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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Analytics

What information do you get from the time-on-page metric for email

Seeing the time on page metric for email traffic sources, aims to inform how well email is driving traffic to a webpage. However due to flaws in the time on page methodology it can be quite inaccurate. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Why is the average time on page 0 for some SEO in Google Analytics?

Because of a flaw in the way time on page and time on site is measured, it means time on site can be 0. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Is there a way to know time on page for a single page

Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. To capture data on a single page, you would want the user to click to another website on the same… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

What is an accurate ROI measure of time on page

Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. This makes it harder to link to an ROI measure because it is an inconsistent metric. It would be better… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

What is a good average time on page for engaging content

Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. Newer platforms like Nudge measure Attention, a second by second measure, which captures the attention of all users. If a… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Why is “time on site” shorter than “time on page

Because of a flaw in the way time on page and time on site is measured, it means time on site can be shorter than time on page. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Amateur GA user can’t see average time on page metric in GA4

Time on page is an outdated metric but platforms like Google Analytics still offer it. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to skew up. Newer platforms like Nudge measure… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

Session duration avg time on page 0 00 is this a bot

How does a session duration of 0 occur? If a user doesn’t engage with any other page, the duration would be 0. This could be a bot, it could also just be a user that read the one page, hit the back button. Or swapped browser tabs. Or got distracted. The odds are that is not a bot, but it could be. Newer platforms like Nudge measure Attention, a second by second measure, which captures the attention of all users. Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

How to measure time spent on a page

Time on page is an outdated metric but platforms like Google Analytics still offer it. Simply install GA to collect the metric. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that time on page represents all users, when it only captures those that complete those actions. So it is not reflective of an overall audience. It tends to… Continue reading

Ben Young
Ben Young
November 11, 2022
Analytics

How to increase time on page and decrease bounce rate

If your aim is to increase time on page and decrease bounce rate, you are wanting to encourage more users to click another link. However, if more people click a link, it is likely your time on page will reduces, due to a flaw in how it is measured. Time on page measures the difference between when opens a webpage and then clicks another link. Or opens a new tab and visits the same domain. A common fallacy is that… Continue reading

Ben Young
Ben Young
November 11, 2022