Edition #540
Buzz in the group chats, measurement stories and audience networks are in vogue for AI?
Amongst the group texts, were a couple of things this week, Buzz from Jack Dorsey, an open source workspace, think Slack + AI. See a video here.
Think of Buzz like a digital deskpad, you have your work in there, and bring in your agents where they’re needed. Animated profile pic is kind of fun.
The other in the chats was Slate, a voice journal, that leverages on device AI from Apple, meaning your data never leaves the device. This will be a huge trend, AI coming into your apps, but held on device.
I want to give a shout to friend Richard MacManus newsletter, he’s going deep in how the agentic web is built and formed. Readers may remember him as the founder of ReadWriteWeb!
Two nuggets, Apple appears to be readying for an audience network. As is OpenAI. I wonder, if content deals with publishers is an additional driving force for this.
Notable stories this week
- Did Apple just signal a third party expansion of Apple Ads.
- Business Insider is launching a FAST channel with Magnite.
- An OpenAI job listing described ambitions to build an ad network. Then the company deleted the references.
- Google doubles down on cheaper, faster AI but says Gemini 3.5 Pro still isn’t ready.
- Why the Beehiiv cofounder is bullish on newsletters.
- Mark Zuckerberg launches AI optimism campaign.
- AI breaks last click attribution.
- US judge approves Anthropic’s $1.5 billion settlement of copyright lawsuit.
- Authentic brand content and in-person marketing are imperative amid growing digital fatigue.
- How to keep the measurement industry transparent.
- Acast and The Washington Post announce exclusive partnership.
- News Corp accuses search engine Brave of AI copyright infringement.
- Attention measurement theater.
- Beginning ad supported game streaming test & learn.
- The Agentic AI symmetry dilemma.
- Brands court creators who drive sales.
- The streaming ad industry finally has levers to pull on quality.
- New York City adopts ‘click to cancel’ rule.
- Hearst Magazines brings iconic brands & hit digital series to Netflix.
- The Tech Bro-ificiation of Marketing.
- Advertising is asking the wrong questions.
- Creator and influencer trends brand marketers need to know about right now.
- The New York Times will launch a local newsletter pilot in the Twin Cities next month.
- OpenAI wants credit for an ad repletion. The product says otherwise.
- Google’s Meridian and Meta’s Robyn: A gift to measurement or trojan horses?
- Browsers in agents.
- The AI content paradox.
- Jack Dorsey launches Buzz.
- How MLS plans to convert casual soccer viewers after the World Cup is over.
- L’Oreal and OpenAi announce landmark AI partnership to transform the future of beauty.
- Fears of Big Tech bias underpin debates around W3C’s Attribution API.
- Substack is launching an AI detection feature.
- Why Beehiiv is betting on programmatic to scale its ad platform for newsletters.
- How Georgia-Pacific rolled out its own programmatic media team.
- Branded search is becoming a less reliable proxy for brand demand.
- 1999.ai.
Deals/M&A
Campaign of the week
- Rico’s Tacos episodes are up now, Albertsons branded content, shared in app.
Smartest commentary
- “I don’t think fandom is formed in these big sexy campaign moments. This is when awareness happens. The hard work of driving fandom comes with the consistency of being in-market, talking to these fans in a personalized way, serving up content about things they actually care about and want to interact with, day in, day out, week in, week out.” –Radhika Duggal, CMO, MLS.
Datapoints of note
- Branded Content Series Drives 37% Sales Lift for Participating Brands.
- World Cup final draws record 62.8m US viewers. 24m to the Spanish broadcast. The rest to Fox.
- Google Search is sending billions of clicks to website every week through AI features in Search.
- [Amongst UK advertisers] The results found high levels of adoption of GenAI tools, with almost two-thirds (65 percent) of respondents now using GenAI at work.
Events
- Next breakfast coming up August.
That’s it for this week.
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