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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Content Marketing

Outbrain – Smarter Publishing

Today’s marketing is all about content, or not just content but good content. Everyone wants to create content and draw attention to their blog, article, product, brand and so on. And they are also willing to pay money for it. Why is that? Well, according to Demand Metrics, content marketing has been known to generate three times as many leads as traditional leads. Statistic research from Voliter Digital claims that shared pieces of content are up to five times… Continue reading

Gustaf Stenlund
Gustaf Stenlund
April 1, 2014
Strategy

Visual Storytelling – Why use it?

Digital marketing has in recent years created higher expectations for both customers and employees due to all the different ways they can be reached. Social media plays a big part in this along with the fact that people more or less carry a mobile device on their person at all times. Studies have shown that people pick up their phones 150 times per day, and emails are checked 30 times per hour. With all that content going around the internet,… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 27, 2014
Product Updates

Your guide to a smarter Content Strategy

The following is a summary of both general content marketing tips and on specific platforms; it will be especially helpful if you’re at the beginner stage within your content marketing strategy! General starting tips for content marketing: Stop selling – Give your readers information they want and need. Solve a problem – Figure out what your potential customers are searching for and help them solve that problem. Cross-devices… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 15, 2014
Content Marketing

Our Twitter Lead Generation Card Hacks

Twitter Lead Generation cards are used for generating leads, as the name suggests, and after a bit of tweaking they have been working great for us. The cards work best when linked to your CRM software, so you can set and forget (There are instructions on the Twitter Ads page about how to link this). 1. The Plan With a standard Tweet, you only have a small amount of space to communicate your message. The… Continue reading

Ben Young
Ben Young
March 13, 2014
Strategy

How you can improve and succeed with Mobile Marketing

Mobile is a fantastic platform for marketers to connect with their selected target audience, if utilized properly. When a customer is using a smartphone and is ready to shop on your site, make sure it’s a smooth process. If the website isn’t optimized for a mobile platform, the customer has to go through an annoying process where s/he needs to zoom, click and undergo the difficulty of filling out a credit card form. Then it’s likely that s/he might leave… Continue reading

Gustaf Stenlund
Gustaf Stenlund
March 11, 2014
Strategy

The shift in thinking: Content is back

The internet zigs & zags, it always does, between two paradigms. Winning through technical innovation or winning through creative innovation. When you’re first to a platform just playing there you can win, as it matures you’ve got to get creative with it to win. Marketing has been shifting on to social platforms, doing the creativity within. Now it’s coming back out – to be content centric. Brands aren’t fretting where the content is they just want to get it in… Continue reading

Ben Young
Ben Young
February 28, 2014
Strategy

6 Time Saver Tools Everybody Should Be Using

Because this blog post is about saving time, I will keep it short. Most of us start our work day with checking emails, right? As we all know this can be a very time consuming task. Especially sorting through the relevant emails, and the junk. This first tool only needs to be used once, and its one of my top tips for saving time. You will be amazed at how many email subscription lists you are… Continue reading

Willem Ockhuysen
Willem Ockhuysen
February 21, 2014
Analytics

Native Ad Analytics

With the huge growth of Native Ads over the past few years we’re seeing appetite from Advertisers and Indie Publishers for Analytics catered specifically for their context. Nudge Analytics complements these executions nicely. 1) Advertorials must look different It’s easy to drop our code in and get fresh share buttons with custom analytics behind them. 2) Whitelabelled Dashboard We can provide a white labelled dashboard so you can let your clients log in and see their data. Continue reading

Willem Ockhuysen
Willem Ockhuysen
February 21, 2014
Strategy

Content Analytics – The Old Fashioned Way

Content is something that is evidently growing and intertwining with marketing. So how and in what way was it used before everything went digital? When you talk about content analytics nowadays, everything is done through different measurement tools and Nudge is one of them. It’s evident that this has hardly been the case if you examine content analytics through a historical perspective. In 1931, Alfred R. Lindesmith developed something that became known as a “content analysis technique”, a methodology that… Continue reading

Gustaf Stenlund
Gustaf Stenlund
February 20, 2014