Edition #525
The rise of personal AI agents, what it might mean for the web, News Crop & Meta strike a deal and Meta attribution changes.
I went to Clawcon earlier this week in the village, it’s the event around OpenClaw. OpenClaw is the open source personal AI agent, OpenAI acqui-hired the founder a few weeks back.
The event was fun, with people sharing what they were building with OpenClaw. Examples were, people adding ‘ai agent’ employees to their team, performing functions like editing posts, promoting them, executing campaigns in Klaviyo.
The concept is you set it up on another device, or a cloud service, give it connectivity to services it needs (like calendar/email/slack) and a messaging app. So you can message your agent. And you can give your AI agent skills, by dropping in skill files or additional plugins.
It had a real hacker vibe, unpolished, no one confident but figuring it all out. A microcosm in the AI world. How does this relate to ads & media? I think it’s about leverage. Each of these AI agents, is going to consume the internet, our websites, ads, the apps we create. The $800b or so the hyperscalers are spending on chips this year, that’s going to flow through to even more agent usage.
And seeing how it starts with a personal AI agent gives us a model for what that might look like.
BusinessInsider did a write up on it – and check out their site to see if there’s one near you.
Notable stories this week
- Netflix adds a Conversion API.
- Criteo joins OpenAI Advertising Pilot in ChatGPT.
- One Chatbot’s journey to introducing ads that don’t suck.
- Fraudsters create 200+ AI slop websites in one operation.
- X adds ‘Paid Partnership’ labels so creators can ditch the hashtags.
- Is Programmatic TV Overblown?
- Inside Life360’s Plan To Build An Ad Platform On Top Of Nativo.
- Snapchat’s ad API for programmatic buying arrives.
- Stop blaming the audience for your boring ads.
- Brands May Actually Benefit From Advertising Next to AI Content, Per Study.
- Conde Nast Digs In: CEO Roger Lynch Describes Growth Strategy.
- A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront Pitch.
- A new pitch deck reveals X is using Grok to sell brand safety.
- How Dealmarket uses MorningBrew and Robinhood to lure retail investors into predatory waters.
- This is how the Every Editorial Team uses AI.
- Netflix’s in-house ad platform launch has led some advertisers to double spend.
- Stagwell unveils new AI-powered search platform.
- Creator negotiation worksheet and pricing chart—determine leverage points for better terms and rates.
- Creator and influencer trends brand marketers need to know about right now.
- WTF is pay per ‘demonstrated’ value in AI content licensing?
- Why more brands are rethinking influencer marketing with gamified micro-creator programs.
- When Google Changes Brand Websites To AI Pages In Dynamic Takeover.
- WPP is betting its future on getting paid for outcomes.
- ChatGPT ads trial: 5 predictions on outcomes & advertiser needs.
- AdSense for AI: FTW or DOA?
- As Broadcast Slowly Dies, Niche-casting Is on the Rise.
- Amazon explores helping other apps sell chatbot ads.
- AI-generated art can’t be copyrighted after Supreme Court declines to review the rule.
- Why Meta changed its click through attribution.
- An OpenAI ad hoax mystery just got a new twist.
- Agencies grapple with economics of a new marketing currency: the AI token.
- It’s bots vs reporters at the AP.
- Why MrBeast’s former manager says we won’t see another MrBeast.
- The Washington Post launches creator-led newsletter on Beehiiv.
- OpenAI Held Early Talks With The Trade Desk to Sell Ads.
- The Search Wars in my Browser: When AI is just too much.
- Can Gucci make luxury AI?
Deals/M&A
- Axel Springer agrees to buy Telegraph in £575m deal.
- News Corp, Meta in AI content licensing deal worth up to $50m/year.
- Does The Trade Desk need to get acquisitive?
- Yahoo selling Engadget to Static Media.
Campaign of the week
Smartest commentary
- “My digital life is split between two worlds: Safari for work and Atlas for home. Lately, I’ve noticed a growing friction in Atlas. About half the time I look for something, I find myself wishing for a “Classic Google” experience. Instead, I’m met with a mandatory ChatGPT response that makes me stop, close the tab, and start over….the “AI-first” default is starting to feel like a hurdle rather than a help.” –Bostjan Spetic.
Datapoints of note
- Aggregated insights observed across Criteo’s U.S. clients show that users referred from LLM platforms like ChatGPT convert at approximately one and half times[1] the rate of other referral channels.
- Even on queries without AI Overviews, organic CTRs fell 41%. This suggests users are simply clicking less, everywhere.
Events
- Next breakfast is coming up, let me know if you’d like to join.
That’s it for this week.
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