Category: Commentary

This Week in Native Ads

This Week in Native Ads 05/08

Campaign of the Week: The Worlds First Digital Taco If you’ve ever angrily swiped through your emoji collection looking for a happy little cartoon taco, you know the feeling of frustration that comes with discovering that taco emojis haven’t been invented yet. Thank the heavens, then, that justWink, American Greetings’ unexpected and bold greeting card brand, just launched their very own Apple Watch app with the ability to send your friends digital tacos (they call it a… Continue reading

Ben Young

May 7, 2015

This Week in Native Ads

This Week in Native Ads 05/01

  Campaign of the Week: Quaker – My Morning Routine The morning happens to be the most rushed part of the day, and squeezing time in for breakfast isn’t always easy. Quaker offers a convenient and wholesome breakfast solution with new Quick 3-Minute Steel Cut Oats – available in Original, Brown Sugar & Cinnamon and Blueberries & Cranberries. Why we like it: Using some popular bloggers, Quaker has a new campaign providing recipes to… Continue reading

Ben Young

April 30, 2015

This Week in Native Ads

This Week in Native Ads 04/24

  Campaign of the Week: Rise of the Machines: The Future has Lots of Robots, Few Jobs for Humans The robots haven’t just landed in the workplace—they’re expanding skills, moving up the corporate ladder, showing awesome productivity and retention rates, and increasingly shoving aside their human counterparts. Why we like it: Nokia has enlisted the help of Wired to create a sponsored content hub around the hashtag #MakeTechHuman.  This article introduces the… Continue reading

Ben Young

April 23, 2015

This Week in Native Ads

This Week in Native Ads 04/17

  Native Ad Talks 23 April at 6pm RSVP here If you’re in New York please come along for a couple of drinks and practical tips to take away on 23rd of April at 6pm.  Featuring Adam Aston, Editorial Director at the New York Times and Joe Lazauskas, Editor in Chief at Contently, we dig in to how to win at native through producing great content. RSVP here.   Campaign of the Week:… Continue reading

Ben Young

April 16, 2015

This Week in Native Ads

This Week in Native Ads 04/10

Campaign of the Week: Louie C.K. on Vulture Louie C.K. is getting the native-ad treatment from New York magazine. To promote the season five premiere of “Louie,” the half-hour FX sitcom featuring the comedian, the cable network paid New York to create a Vulture.com homepage populated with six pieces of branded content, including articles, graphics and videos about the show. Why we like it: In true Louis C.K. fashion, he has taken over.  Combining many… Continue reading

Ben Young

April 9, 2015

This Week in Native Ads

This Week in Native Ads 04/03

Campaign of the Week: Mothers of Invention – Carborigami Remarkable women actively contribute to their community and the world through innovation, entrepreneurship, and invention. Why we like it: Toyota is supporting a number of women in their innovative ventures to help those less fortunate in our communities. A great cause which has been turned into a native advertisement for the New York Times. Source: NYTimes   Quote of the Week:  Source: … Continue reading

Ben Young

April 2, 2015

This Week in Native Ads

This Week in Native Ads 03/26

Campaign of the Week: Are Clowns Awesome or Scary? Depends if You’ve Watched Enough TV Canal Digital Is Back With More Warnings on the Dangers of Ignoring TV Why we like it: Always a fan of light-hearted native advertising. This Scandinavian cable company gives us the excuse we need to sit back after a long day at the office. Source: AdAge   Quote of the Week:  Source: Twitter  … Continue reading

Ben Young

March 26, 2015

This Week in Native Ads

This Week in Native Ads 03/19

  Campaign of the Week: Anna Wintour Talks Runway Walks with Derek Zoolander and Hansel Backstage at Valentino Moments before they hit the Valentino runway, Zoolander 2’s Ben Stiller and Owen Wilson got approval from Vogue’s Anna Wintour on their runway walk. “Usually I go right, left, right, left, right, left, but today I’m going to start left in honor… Continue reading

Ben Young

March 19, 2015

This Week in Native Ads

This Week in Native Ads 03/13

  Campaign of the Week: The Ascent: Political Destiny And The Makings of a First Couple Many of America’s most iconic presidential couples haven’t simply been couples—they’ve been goal-oriented partners, able to weather storms and withstand scrutinies unfathomable to most. And while each pair’s personal dynamics are different, one thing rings true across all of them: it’s their partnership, and not only the president, that sets the course of history. Continue reading

Ben Young

March 12, 2015

This Week in Native Ads

This Week in Native Ads 03/06

  Campaigns of the Week: Report: Average Person Spends 18 Hours Standing At Bar Deciding What To Drink Explaining how the decision-making process is complicated by the often wide variety of available options, a report issued by the University of Maryland Tuesday concluded that the average person spends approximately 18 hours standing at the bar agonizing over what to order every time they go up for a drink. Why we… Continue reading

Ben Young

March 5, 2015