Campaign of the Week: Are Clowns Awesome or Scary? Depends if You’ve Watched Enough TV Canal Digital Is Back With More Warnings on the Dangers of Ignoring TV Why we like it: Always a fan of light-hearted native advertising. This Scandinavian cable company gives us the excuse we need to sit back after a long day at the office. Source: AdAge Quote of the Week: Source: Twitter … Continue reading
Campaign of the Week: Anna Wintour Talks Runway Walks with Derek Zoolander and Hansel Backstage at Valentino Moments before they hit the Valentino runway, Zoolander 2’s Ben Stiller and Owen Wilson got approval from Vogue’s Anna Wintour on their runway walk. “Usually I go right, left, right, left, right, left, but today I’m going to start left in honor… Continue reading
Campaign of the Week: The Ascent: Political Destiny And The Makings of a First Couple Many of America’s most iconic presidential couples haven’t simply been couples—they’ve been goal-oriented partners, able to weather storms and withstand scrutinies unfathomable to most. And while each pair’s personal dynamics are different, one thing rings true across all of them: it’s their partnership, and not only the president, that sets the course of history. Continue reading
Campaigns of the Week: Report: Average Person Spends 18 Hours Standing At Bar Deciding What To Drink Explaining how the decision-making process is complicated by the often wide variety of available options, a report issued by the University of Maryland Tuesday concluded that the average person spends approximately 18 hours standing at the bar agonizing over what to order every time they go up for a drink. Why we… Continue reading
Campaigns of the Week: Finding Understanding Without knowing anyone, Sherylynn went to a deaf meet up at Starbucks, where she found a new community that changed her life. Why we like it: This is a heart warming story, whether a native advertisement or simply a youtube video. Starbucks has used this existing piece of content for a subtle yet very effective campaign. Source: AdWeek Target and Imagine Dragons at the… Continue reading
Campaign of the Week: Tax Tips On 1095A Forms From H&R Block Of Rome And Boonville NY It’s tax season once again and this year we want to provide as many tax answers as we can. We’ve teamed up with our friends at H&R Block of Rome and Boonville to provide helpful tax tips. Why we like it: An example of niche (country music) and local sponsored content. Great… Continue reading
It you’re in New York please join us for our first Native Ad Talks, this time on amplification. -Ben Campaign of the Week: Can We Guess Where You’ll Be In 10 Years? What does the future hold… This trip into tomorrow courtesy of the BMW i3. Why we like it: BMW extends their successful Super Bowl campaign with a quirky quiz on BuzzFeed. A great way to get more publicity after the big… Continue reading
Campaign of the Week: Hands-On Learning and Mentorship Are Encouraging More Women in the STEM Pipeline The movement to engage girls with the sciences is gaining traction across the nation—and laying the foundation for a stronger economy. STEM (science, technology, engineering and math) Why we like it: Chevron launches their new campaign supporting young women into the STEM pipeline. A great endeavor broadening the knowledge of future career opportunities for women. Continue reading
It’s a bit longer than normal, that’s because there’s a bit on! We’ve also started to share more, you can see some of our content at the bottom. -Ben Campaign of the Week: Ballantine’s Presents INSA’s Space GIF-ITI Inspired by our founder, George Ballantine, we believe in celebrating the men and women that stay true and leave an impression on everything they do and everyone they meet. Each Stay True Story captures individuals as they bring their… Continue reading
I enjoyed reading Lucias post over on DigiDay talking about how publishers are hacking the CMS, she talks about early adopters The Atlantic have transitioned over to programmatic ad serving type models whilst some like Hearst are sticking with the CMS. The long term play is that yes Publishers will have to swap to an ad serving like model. The reason being is, that once brands have the idea that they can bring programmatic and ad thinking… Continue reading
