Home Breadcrumb Blog BreadcrumbCategory: Commentary

Category: Commentary

Commentary; our thought leadership, newsletter notes and long form pieces.
This Week in Native Ads

This Week in Native Ads 06/19

Campaign of the Week: These are the tools you should be using to book travel Technology has radically altered the landscape of travel planning in recent years, creating a profusion of websites, apps, and devices designed to book trips better—making it significantly more difficult to cut through the noise in the process. The solution is a carefully edited mix drawn from the hundreds of available services, which in combination can smooth out a potentially rocky odyssey into… Continue reading

Ben Young
Ben Young
June 18, 2015
This Week in Native Ads

This Week in Native Ads 05/29

Campaign of the Week: Gillette – Summer Getaway Essentials We’ve rounded up a few summer getaway essentials that you shouldn’t forget to pack—from swim trunks to a subscription to the newly revamped —so you can relax and get dirty on the weekend but roll up to work looking fresh-faced and conference room-ready come Monday morning. Why we like it: This is a great example of well executed sponsored content. Gillette… Continue reading

Ben Young
Ben Young
May 28, 2015
This Week in Native Ads

This Week in Native Ads 05/22

  Campaign of the Week: Red Nose Day – 10 Fun Ways You Can Raise Money For Charity Right Now Get started now. There’s no time to wait… Red Nose Day is today! Use your creativity to come up with a silly fundraising idea before it’s too late! Even something small can help change children’s lives around the world.   Why we like it: May the 21st is Red Nose… Continue reading

Ben Young
Ben Young
May 21, 2015
This Week in Native Ads

This Week in Native Ads 05/15

  Campaign of the Week: The 30-Minute Recharge: NYC We call it the city that never sleeps for a reason: Life in the Big Apple unfolds at breakneck speed. Down streets, through subways, and on buses, everyone’s in a rush to get to the next big moment Why we like it: In response to the Shot on a iPhone campaign, Samsung takes us to local spots to unwind and shows… Continue reading

Ben Young
Ben Young
May 14, 2015
This Week in Native Ads

This Week in Native Ads 05/08

Campaign of the Week: The Worlds First Digital Taco If you’ve ever angrily swiped through your emoji collection looking for a happy little cartoon taco, you know the feeling of frustration that comes with discovering that taco emojis haven’t been invented yet. Thank the heavens, then, that justWink, American Greetings’ unexpected and bold greeting card brand, just launched their very own Apple Watch app with the ability to send your friends digital tacos (they call it a… Continue reading

Ben Young
Ben Young
May 7, 2015
This Week in Native Ads

This Week in Native Ads 05/01

  Campaign of the Week: Quaker – My Morning Routine The morning happens to be the most rushed part of the day, and squeezing time in for breakfast isn’t always easy. Quaker offers a convenient and wholesome breakfast solution with new Quick 3-Minute Steel Cut Oats – available in Original, Brown Sugar & Cinnamon and Blueberries & Cranberries. Why we like it: Using some popular bloggers, Quaker has a new campaign providing recipes to… Continue reading

Ben Young
Ben Young
April 30, 2015
This Week in Native Ads

This Week in Native Ads 04/24

  Campaign of the Week: Rise of the Machines: The Future has Lots of Robots, Few Jobs for Humans The robots haven’t just landed in the workplace—they’re expanding skills, moving up the corporate ladder, showing awesome productivity and retention rates, and increasingly shoving aside their human counterparts. Why we like it: Nokia has enlisted the help of Wired to create a sponsored content hub around the hashtag #MakeTechHuman.  This article introduces the… Continue reading

Ben Young
Ben Young
April 23, 2015
This Week in Native Ads

This Week in Native Ads 04/17

  Native Ad Talks 23 April at 6pm RSVP here If you’re in New York please come along for a couple of drinks and practical tips to take away on 23rd of April at 6pm.  Featuring Adam Aston, Editorial Director at the New York Times and Joe Lazauskas, Editor in Chief at Contently, we dig in to how to win at native through producing great content. RSVP here.   Campaign of the Week:… Continue reading

Ben Young
Ben Young
April 16, 2015
This Week in Native Ads

This Week in Native Ads 04/10

Campaign of the Week: Louie C.K. on Vulture Louie C.K. is getting the native-ad treatment from New York magazine. To promote the season five premiere of “Louie,” the half-hour FX sitcom featuring the comedian, the cable network paid New York to create a Vulture.com homepage populated with six pieces of branded content, including articles, graphics and videos about the show. Why we like it: In true Louis C.K. fashion, he has taken over.  Combining many… Continue reading

Ben Young
Ben Young
April 9, 2015
This Week in Native Ads

This Week in Native Ads 04/03

Campaign of the Week: Mothers of Invention – Carborigami Remarkable women actively contribute to their community and the world through innovation, entrepreneurship, and invention. Why we like it: Toyota is supporting a number of women in their innovative ventures to help those less fortunate in our communities. A great cause which has been turned into a native advertisement for the New York Times. Source: NYTimes   Quote of the Week:  Source: … Continue reading

Ben Young
Ben Young
April 2, 2015