Category: Commentary

This Week in Native Ads

This Week in Native Ads 10/15: Natives big opportunity?! Election spend on digital estimated at $1b

With the primaries heating up; BuzzFeed announcing a political native ad offering and Borrels $1b estimated spend on digital for the election. We thought we’d mix it up by focusing on Politics. We look at, what’s changed since the last election, answering the question has native been done in politics before? Approaches to native from experts, measuring success, tips and take a look at the potential risks. As well as, our Campaign of the Week. We… Continue reading

Ben Young

October 15, 2015

This Week in Native Ads

Netflix and WSJ: September Campaign of the Month

Each month Nudge picks a native content campaign that stood out amongst the rest, driving high engagement and attention. We then review this piece of content to examine why it works and what you can learn from it. For September our pick is the Netflix & WSJ collaboration: ‘Cocaineonomics‘. Check out our insights on this campaign in the video below. https://youtu.be/223dF1o28Kc If you have any questions on this post please either place them in the comments below or email… Continue reading

Hollie-Blue Allum

October 9, 2015

This Week in Native Ads

This Week in Native Ads 10/09

Campaign of the Week: Lex Luthor Jr.: Not Just His Father’s LexCorp Source: Fortune Why we like it: This sponsored content for the new Batman v Superman movie is a stand out piece in the entertainment category, it includes an interview with the fictional Lex Luther Jr and how he’s turning his fathers business around. It’s a perfect example of the right brand, right format, right publisher and the… Continue reading

Ben Young

October 8, 2015

This Week in Native Ads

This Week in Native Ads 10/02

Campaign of the Week: The 30-Day Challenge That Will Transform Your Body Source: Refinery29 Why we like it: Three essential tips from AdWeek on paid content were: Make the product essential to the piece, include buy now options and make sure the content is useful to the consumer. This forward thinking piece of sponsored content did all of these.   Quote of the Week The… Continue reading

Ben Young

October 1, 2015

This Week in Native Ads

This Week in Native Ads 09/25

Campaign of the Week: Cocainenomics Source: Wall Street Journal Why we like it: This feature in the Wall Street Journal gives readers a deep dive into the world of cocaine economics and the life of Columbian drug lord Pablo Escobar. The content, sponsored by Netflix, who recently launched their newest series about Pablo himself – Narcos – is a great combination of engaging text, video clips and and visuals that… Continue reading

Ben Young

September 24, 2015

This Week in Native Ads

This Week in Native Ads 09/18

Campaign of the Week: Investing in the Future 200 Years in the Past Source: New York Times Why we like it: This content posted in The New York Times for Franklin Templeton Investments gives us an insight into Benjamin Franklin and his views upon money and the importance of investing in the future. This is a custom feature that takes the reader through text, visuals and photos. The content… Continue reading

Ben Young

September 17, 2015

This Week in Native Ads

This Week in Native Ads 09/11

Campaign of the Week: This global tech company is changing the way people fly, drive, and watch sports Source: Business Insider Why we like it: This Panasonic presented Business Insider post is our campaign of the week due to several reasons; it’s a great connection between brand, publisher and content. It’s a straightforward approach to content that doesn’t rely on bells and whistles and lastly it shows all the… Continue reading

Ben Young

September 10, 2015

This Week in Native Ads

This Week in Native Ads 09/04

Campaign of the Week: A Public Transformation Source: New York Magazine Why we like it: This is one of our favourite NY Mag sponsored pieces to date. It’s sponsored by TNT’s new cop-and-crime series Public Morals (set in the 1960’s). The connection to the content is made through imagery of how New York City’s culture has changed dramatically over the last 50 years. A brilliant example of how… Continue reading

Ben Young

September 3, 2015

This Week in Native Ads

August: Campaign of the Month

Each Thursday at Nudge we review the last week of native content campaigns to find the campaign of the week. Be that the most engaging, most creative or something a little special that stands out. Now each month we’ll also pick a campaign of the month. We’ll take a closer look at the piece of content to examine why it works and what you can learn from it. For August our pick for campaign of the month is… Continue reading

Hollie-Blue Allum

September 1, 2015

This Week in Native Ads

This Week in Native Ads 08/28

Campaign of the Week: We Gave Southern Barbecue an Aussie Makeover Source: Munchies Why we like it: This piece of content on Munchies, a Vice property, was presented by Budweiser. It’s a great fit for a piece of content that’s centred around American BBQ. It tied the brand to the content through the photography, which felt like a relevant and authentic approach.   Quote of the… Continue reading

Ben Young

August 27, 2015