Campaign of the Week: Dinner Time – 50 Years of Food of Thought Source: TIME Why we like it: This paid post by in TIME, presented by Netflix, features their new series Cooked by digging up some old food stories in the TIME’s archive. Netflix keeps setting a good example of how to work with the publisher to create valuable and relevant nartive content. Continue reading
Today Google Accelerated Mobile Pages (AMP) rolled out to the masses, you will start to see them in searches, indicated by this green thunderbolt. The beauty of this, is that Google is taking the initiative to help clean up the rest of the web, they are abstracting this layer on top. AMP is for content, what Business Listings are for the about pages on small business webpages. People want the information now. So, that’s great, why do advertisers care? Well, more… Continue reading
Campaign of the Week: Scotch & Other Stories to Savor Source: Travel + Leisure Why we like it: This masterfully crafted custom feature in Travel + Leisure invites you into an alluring world of the finest single malts, with delightful facts and the stories behind them. Quote of the Week People come back because of the attachment that they have… Continue reading
Campaign of the Week: 11 Perfect Valentine’s Day Gifts For The Jet-Setting Couple Source: Bustle Why we like it: It’s February, the month when nothing seems to happen and you’re dreaming of warmer places and adventurous summer getaways. You scroll through your social feed and envy the couples that seem to have the perfect jet-set life, so why not create one on your… Continue reading
Campaign of the Week: It’s Not Too Late to Host an Effortless Game Day Party Source: Serious Eats Why we like it: Hyped about the upcoming Super Bowl 50-Party? Want to make it perfect but afraid you don’t have the time? No worries, this sponsored piece on Serious Eats by Boxed has got you covered. It’s a Super Bowl guide including a checklist and… Continue reading
Campaigns of the Week: Discover the Hidden Beauty of New York with Paul Jung Source: Design Milk Why we like it: In this piece of content brought to you by Range Rover and Design Milk, New York based photographer Paul Jing takes you on a trip around his favorite city. Showing angles and views sometimes hidden from the untrained eye. The piece is presented as both a video and an article,… Continue reading
Campaigns of the Week: The Ultimate Guide to Cognac Source: Thrillist Why we like it: Cocktail recipes, history and cognac 101 – this sponsored article brings you everything you need to know about this french-originated brandy. This piece is featured in Thrillist and presented by cognac brand Rémy Martin. It’s smartly divided into three different sections with click-through links for further readings. It includes beautiful imagery and… Continue reading
Campaigns of the Week: Gaming the American Dream Source: Wall Street Journal Why we like it: This custom feature for Showtime’s new show “Billions” is a fun and creative way to attract a new audience. It includes interactive games, an article and engaging visuals. This is a well crafted sponsored piece, inviting the reader into the world of hedge funds and ends with… Continue reading
Time on Page, measures when you arrive on a page and when you click off, the difference between those two. But what happens is that with a bounce rate of 30-40%, or even higher on amplified content (70-80%) that calculation is done off a small percentage of the visitors to the content. i.e. take this example, we amplified our post The Best Native Ads of 2015 with Yahoo Gemini. The top url, is our piece of content,… Continue reading
Campaigns of the Week: Here’s How to Uncap Real Flavor in your Kitchen with Wooden Cap Recipe Hacks Source: Eater Why we like it: This campaign on Eater for Cholula hot sauces, is a great example of how CPG brands should approach native content. Rather than just sponsoring a section of a site, make your brand integral to the piece of… Continue reading
