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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Analytics

What is digital marketing metrics?

Digital marketing metrics are measures of marketing performance. They can often be grouped into two categories, quantity and quality. Quantity measures quantify how many people completed an action. Quality metrics, look to see the rate at which people take an action. For performance, more people generally are needed. But you also need to make sure they are competing the actions at an acceptable rate. Otherwise you are wasting your money. Which is why marketers consider both types of metrics. The… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What are the marketing metrics at the start of a campaign

At the start of a campaign, metrics you may consider are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Conversion rate, rate at which people take… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

Which marketing metrics are needed to consider when running a SAAS startup

Marketers should consider some of these common metrics to understand performance: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Conversion rate, rate at which people take… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

Would you pay for a content marketing metrics tool?

What do others spend on their content marketing tools? High performing brands spend up to 25% of their budget on measurement. So the answer is less, would you spend, more of, how much performance do you want? As the top performers invest in their measurement and analytics. It gives them more intelligence on the areas to improve, so they can lift the quality of their content programs. Read more in our piece on How much should you spend on measurement?… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What are some content marketing metrics to follow?

The most commonly used are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Conversion rate, rate at which people take the desired action. Bounce… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

Recommendations for best marketing metrics reporting tool

Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. The platform does three things really well. It is easy to use. It has relevant metrics to reflect customer engagement. Insights, it analyses your data and gives you the… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What type of content marketing metrics can Nudge provide?

Nudge provides an array of metrics to help content marketers understand performance. The most commonly used are: Reach, how many people are we getting in front of Attention, how long people are engaging for each click. Average Scroll, how are customers consuming the page and content. Engagement rate, what customers do on the page, and if they click out, to make a purchase, or sign up to webinar etc. Conversion… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

How do I get started with marketing metrics?

A great place to get started, is to have a side project, where you install analytics. And it gives you an opportunity to make sense of the metrics, what each means and what the customer is doing when it is recorded. You can then use the metrics to find areas of improvement, what does this data tell me, about what I am doing and how I can improve? A side project is just such and say way to get started. Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

What are the most common marketing metrics

The most common marketing metrics are: Reach, measured through number of people. Attention, how long people spend on your website/landing page/experience Click through rate, or clicks. How many people click through, or the rate at which they click. Conversions or conversion rate. How many people take the conversion action or rate at which they convert. Most systems will deliver a slice of these type of metrics. To help you find performance in… Continue reading

Ben Young
Ben Young
November 4, 2022
Analytics

Why marketing agencies can guarantee only marketing metrics but not sales

Marketing agencies can only guarantee the things that they can control. So if their mandate is marketing, to build assets, creative, messaging and distribution. These are the areas they know they can perform in. Once a prospective customer goes into a funnel, or hits a product store, there are then elements out of their control. That’s not to say it can’t be done, but companies have to be realistic. Where are agencies apply their work, and what is the best… Continue reading

Ben Young
Ben Young
November 4, 2022