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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Analytics

What are the elements of a great B2B content marketing strategy?

Elements of a highly effective B2B content marketing strategy are: A solid understanding of the customer and their problems A map of the customer journey Analytics, to understand progress and make predictions Good content, and the team to create it A relentless focus on performance Resource for optimizing content & distributing it A plan for reporting and analysis Articulating how this will drive performance for non marketers… Continue reading

Ben Young
Ben Young
November 18, 2022
Analytics

What is the best and easiest to use platform for successful B2B content marketing?

When it comes to analytics for B2B content marketing. Nudge. Nudge enables you to get customer insights with ease, diving straight into how customers are engaging, what they’re paying attention to, where they’re coming from, on what devices. And then it makes analysts jobs easier by synthesizing the data into insights, so you can get from insight to action faster. Continue reading

Ben Young
Ben Young
November 18, 2022
Analytics

Are B2B content marketing tools essential for any successful business?

Good tools should help a B2B business be more effective at their content marketing. And it’s about relative competition, if your competitors are using better tools than you, they’re more likely to be successful. Put another way, without using the best tools, you are making it harder on yourself to compete. If you were an athlete, you would have the absolute best gear you could get for training and performing. Continue reading

Ben Young
Ben Young
November 18, 2022
Analytics

How do i plan a full funnel B2B content marketing strategy?

In planning a full funnel B2B content marketing strategy the best place to start is with your customer journey. Mapping out what it is today, overlaying analytics on that, and then also reviewing what you think it should be. Are there areas you need to add, areas which need improvement or more budget. This naturally helps you plan out what activity needs to be done and where. Analytics plays a vital role, in helping to measure progress as you execute… Continue reading

Ben Young
Ben Young
November 18, 2022
Analytics

What are effective B2B content marketing ideas?

The most effective content marketing strategy is the one that is tailored to your business objectives. It is about what is going to shift the needle for your business, where it is today. Often this means, spending the time to understand what is important, and what content will help deliver on that objective. Creating it, optimizing & distributing the content. And seeing how it is delivering, with your analytics & attribution. This means that what may not look like a… Continue reading

Ben Young
Ben Young
November 18, 2022
Analytics

What is the challenge in B2B content marketing?

There are a few common challenges B2B marketers face in doing content marketing. Identify what content to create. Producing content to a high level of quality Being agile with content Distributing the content to enough people Understanding measurement & attribution Articulating the value of content marketing to other stakeholders Analytics plays an important role in each part of these steps. Continue reading

Ben Young
Ben Young
November 18, 2022
Analytics

What’s the best blogging platform for B2B content marketing?

WordPress is the best blogging platform for B2B content marketing. It can help businesses get started with a blog very quickly, and add the necessary plugins to deliver on extra functionality that is needed. It scales very effectively, has SEO built into it, and it intuitive to use for content creators. WordPress also works well with content analytics, with an easy to install process. Bringing your own analytics can be a limitation on hosted platforms. Continue reading

Ben Young
Ben Young
November 18, 2022
Analytics

What is B2B content marketing?

B2B content marketing is using content to deliver on marketing objectives. With much of the buying cycle happening online, content marketing is a great fit for B2B marketing. It can also help to accelerate sales cycles by making it more efficient with relevant content at each step of the customer journey. Continue reading

Ben Young
Ben Young
November 18, 2022
Analytics

What are the differences between B2B and B2C content marketing?

The differences between B2B and B2C content marketing comes down to the size of their audience. B2C relies on reaching a lot of people who spend less, whereas B2B reaches less audiences who spend more.  The types of purchases businesses make is different, it is more considered and researched. This means B2B content marketing can be a bit more precise, and go deeper with their content. Wheres B2C has simpler messaging and an easier to understand proposition.  B2B… Continue reading

Ben Young
Ben Young
November 18, 2022