Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
In short – a lot of Facebook pages have been hit by the Facebook algorithm change. The way to combat that is to increase your EdgeRank, a measure of how good your Facebook content is. Similar to Google with PageRank, this is an algorithm as to what to show on the homepage. The newsfeed is the same as the first page of Google. So, what we’ve learnt to do, is post to Facebook, then put a little spend behind our… Continue reading
Campaign of the Week: You Take A Picture Of Your Food And Tag It. What You Get Is Less Hunger Tag your food pictures with #mealforameal (bonus if you spell it out in mustard) and share this thing. We’ll be helping those in need in the time it takes you to take a picture. Source: UpWorthy Why we like it: Part of an integrated campaign, this is a great use of native… Continue reading
The Nudge team is at the Native Advertising Summit today in San Francisco, we’ll be doing live updates throughout the day. Follow the hashtag #NAS2014 on Twitter and check out our Twitter list of attendee updates. Continue reading
Campaign of the Week: Five Ways Good Design Can Help Your Business Good design is good business. Now more than ever this well-worn phrase, coined by long-time IBM Chairman-CEO Thomas Watson Jr., is worth repeating. In an increasingly competitive business landscape, design is the new battleground and the success of your business depends on it. Source: AdAge Why we like it: It’s a great piece, that… Continue reading
Native Ad Campaign of the Week: Why Your Next Airplane Might Be 3D Printed By 2020, GE Aviation will produce more than 100,000 manufactured components for its line of commercial and military engines. Source: Forbes Why we like it: Great piece of content, thought leadership focus and ties back to the audience EMC is trying to reach. Quote of the Week: Source: B2C News: Here’s What It Looks… Continue reading
A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own native ad investments and learn more about native ad measurement. Using Nudge, we were able to get a picture of how each… Continue reading
Native Ad Campaign of the Week: Summer To-Do Calendar by Leinenkugel Don’t let the summer pass you by! Find inspiring BuzzFeed posts for every important date and make the next few months memorable. Source: Buzzfeed Why we like it: It’s timely with summer here, has real utility showing summer event and brand tie in with Leinenkugel Summer Shandy. Clean, simple well executed. Quote of the Week: Source: BeetTV News:… Continue reading
Native Ad Campaign of the Week: Digiday breaks out Native Ad Inception: Two native ads for native ads. A Native Ad inside a Native Ad. TripleLift and Yahoo both pulling out this ad inception on DigiDay. Source: DigiDay + DigiDay Why we like it A clever idea by both companies, using a Native Ad to spread their content on Native Ads. Good to see them leading by… Continue reading
A recent article on DigiDay concluded that only 9% of marketers are very confident about their Native Ad metrics. Thus Netflix’s well documented recent investment in Wired and New York Times Native Ad products provides an opportune case study to bring these measurement challenges to life. This whitepaper is aimed to help brands evaluate their own Native Ad investments and learn more about Native Ad Measurement. Using Nudge, we were able to get a picture… Continue reading
Native Ad Campaign of the Week: Netflix’s Orange is the New Black NY Times Native Ad A nearly 1,500-word native ad for Netflix’s original series “Orange is the New Black” appeared on The New York Times website last Friday. It’s among the first native ads from Times’ newly minted T Brand Studio. The ad uses video, charts and audio to supplement text about female incarceration in the U.S. Continue reading