Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Paid content has thrown a real spanner in the works. Brands were already skeptical of some of their display metrics, which is why viewability came about. Now imagine all those banners turning in to paid content, it opens up flood gates of questions. Your content which has been produced for a specific objective is out there in the wild. On sites you can’t always see to people who you don’t know, on analytics you can’t access. So, a few things… Continue reading
The Nudge API provides full content analytics, available via individual metrics but most commonly generated dashboards. How it works The process involves: Tagging your content, either piggybacking your current javascript and or adding ours in directly. Campaign creation, housing each piece of content within a campaign. Content registering, telling Nudge to measure a piece of content. Recall of data, accessing the data & dashboards as required. To request access to the latest documentation visit here. … Continue reading
Campaign of the Week: Rise of the Machines: The Future has Lots of Robots, Few Jobs for Humans The robots haven’t just landed in the workplace—they’re expanding skills, moving up the corporate ladder, showing awesome productivity and retention rates, and increasingly shoving aside their human counterparts. Why we like it: Nokia has enlisted the help of Wired to create a sponsored content hub around the hashtag #MakeTechHuman. This article introduces the… Continue reading
Native Ad Talks 23 April at 6pm RSVP here If you’re in New York please come along for a couple of drinks and practical tips to take away on 23rd of April at 6pm. Featuring Adam Aston, Editorial Director at the New York Times and Joe Lazauskas, Editor in Chief at Contently, we dig in to how to win at native through producing great content. RSVP here. Campaign of the Week:… Continue reading
Native ad content is the term used to describe paid content, that has either been placed or produced by a publisher on their website or application. The criteria making it native is that: It is designed to fit in with the publisher Created or curated fort he audience On an external website Other terms sometimes used interchangeably are sponsored post, paid content, advertorial, branded content. Continue reading
Campaign of the Week: Louie C.K. on Vulture Louie C.K. is getting the native-ad treatment from New York magazine. To promote the season five premiere of “Louie,” the half-hour FX sitcom featuring the comedian, the cable network paid New York to create a Vulture.com homepage populated with six pieces of branded content, including articles, graphics and videos about the show. Why we like it: In true Louis C.K. fashion, he has taken over. Combining many… Continue reading
Campaign of the Week: Mothers of Invention – Carborigami Remarkable women actively contribute to their community and the world through innovation, entrepreneurship, and invention. Why we like it: Toyota is supporting a number of women in their innovative ventures to help those less fortunate in our communities. A great cause which has been turned into a native advertisement for the New York Times. Source: NYTimes Quote of the Week: Source: … Continue reading
Campaign of the Week: Are Clowns Awesome or Scary? Depends if You’ve Watched Enough TV Canal Digital Is Back With More Warnings on the Dangers of Ignoring TV Why we like it: Always a fan of light-hearted native advertising. This Scandinavian cable company gives us the excuse we need to sit back after a long day at the office. Source: AdAge Quote of the Week: Source: Twitter … Continue reading
Campaign of the Week: Anna Wintour Talks Runway Walks with Derek Zoolander and Hansel Backstage at Valentino Moments before they hit the Valentino runway, Zoolander 2’s Ben Stiller and Owen Wilson got approval from Vogue’s Anna Wintour on their runway walk. “Usually I go right, left, right, left, right, left, but today I’m going to start left in honor… Continue reading
Campaign of the Week: The Ascent: Political Destiny And The Makings of a First Couple Many of America’s most iconic presidential couples haven’t simply been couples—they’ve been goal-oriented partners, able to weather storms and withstand scrutinies unfathomable to most. And while each pair’s personal dynamics are different, one thing rings true across all of them: it’s their partnership, and not only the president, that sets the course of history. Continue reading