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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Strategy

Nudge Metrics – Bounce Rate for Native Content.

Bounce rate has historically been an editorial based metric. It counts a bounce if you don’t click on another link, however, we now consume content differently. If I click on a link from Facebook, read the article and click back, that counts as a bounce with traditional tools. However, Nudge detects when you read that content – providing greater accuracy. This new way of detecting bounces is also a valuable way to review the different media sources driving traffic… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
July 29, 2015
This Week in Native Ads

This Week in Native Ads 07/24

Campaign of the Week: Via an Island of Hope, a New Home – AirBnB Airbnb helps visitors to New York City feel like they belong here, while simultaneously supporting Airbnb hosts and the communities where they live. Source: The New York Times   Why we like it: A beautifully executed piece of content by the T Brand Studio that helped share information about Airbnb and educate on… Continue reading

Ben Young
Ben Young
July 23, 2015
Analytics

Why you need quality metrics: The ROI of Native Content

Native advertising can seem a bit daunting. Media consumption is changing and native advertising is the answer. But native has new players, a new language, different methodologies and can sometimes feel a little overwhelming. Native is an exciting space that’s allowing brands to talk with their consumers in a more direct way than ever before. However, when it comes to native content it’s important to remember that without quality metrics you’re unable to prove the… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
July 21, 2015
Analytics

Nudge Metrics – Why you shouldn’t stop at engagement

For a lot of brands the success of a campaign is hung up on engagement (and therefore shares).  Shares and engagement with the content are of course important metrics and we need them to understand if the content was received well by the audience. But what’s surprising is how often the reporting stops there.  This week we’re going to look into:   Earned Impressions Earned Impressions are any impressions that… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
July 16, 2015
This Week in Native Ads

This Week in Native Ads 07/17

Campaign of the Week: Ant-Man News Stories by Marvel Marvel goes native with fake Ant-Man News Stories. Source: YouTube Why we like it: Taking themes from the upcoming Ant-Man movie and turning them into fake news stories has been a very clever tactic for Marvel. Adding native advertising to the release of films we will be seeing more of in the future. Quote of the Week Creativity is seen as… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
July 16, 2015
Strategy

Why we track Attention Minutes

Over the coming months we’ll be posting about each of the metrics that we report on within the Nudge dashboard. The purpose of these posts is to showcase not just what the metric is but why it’s important at a reporting and campaign level for your clients.  If you have any follow up questions please don’t hesitate to get in touch: [email protected] To kick off this series we’ll be starting with Attention Minutes.   … Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
July 13, 2015
This Week in Native Ads

This Week in Native Ads 07/10

Campaign of the Week: Native ads are replacing banner ads on mobile — and here’s why When was the last time you (purposely) tapped an ad on your phone? Probably never. That is the problem with banner ads. Source: Venture Beat Why we like it: This is native content inception, a great post on why native ads are replacing banners on mobile for YeahMobi by VentureBeat. Disclosure is best practice, in the content at… Continue reading

Ben Young
Ben Young
July 9, 2015
This Week in Native Ads

This Week in Native Ads 07/02

Campaign of the Week: Seagate – Exploring Deep Cyberspace Explore how much data we use over five of the internets largest platforms. Source: The Atlantic Why we like it: A unique interactive native ad from seagate, allowing us to take a look at the activity across different social media platforms. It always makes an interesting user experience when the brand tries something new.   Quote of the Week… Continue reading

Ben Young
Ben Young
July 1, 2015
Native Advertising

Native Content – Auto Category

Each month Nudge will be looking into Native content within different categories to find out which performs the best. It will be a chance to see what others are doing within your category and take learnings for your next campaign. To kick off this series we’ll be starting with the Automotive Category. There’s a lot of material here to review so we’ve focused on campaigns that range across different types of content and audience targeting. For reviewing all content we’ve… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
June 26, 2015
This Week in Native Ads

This Week in Native Ads 06/25

Campaign of the Week: Dodge Ram Trucks – Under the Hood of Country Music  Add a little rock to your country ride! Why we like it: A unique collection of images and videos of country music and trucks. Likening the Ram Trucks to a classic pair of cowboy boots – a country staple, where every boot has details of historical significance and trimmings to show its unique style. Just… Continue reading

Ben Young
Ben Young
June 25, 2015