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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Native Advertising

A simple yet effective guide to using native content in your marketing funnel

Great native content can drive conversions, it isn’t just about brand awareness. Here’s an example of a recent Time Inc and Warner Bros collaboration on the ‘Batman v Superman’ movie. Using this piece of content as a starting point we’ll look at what a native content funnel for the entertainment category looks like. The goal is to drive awareness for the upcoming movie, engagement and then ticket sales for the opening. Entertainment Native Content… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 8, 2015
Native Advertising

Food and Drink Research Report

Each quarter Nudge looks into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me a line… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 2, 2015
This Week in Native Ads

This Week in Native Ads 10/02

Campaign of the Week: The 30-Day Challenge That Will Transform Your Body Source: Refinery29 Why we like it: Three essential tips from AdWeek on paid content were: Make the product essential to the piece, include buy now options and make sure the content is useful to the consumer. This forward thinking piece of sponsored content did all of these.   Quote of the Week The… Continue reading

Ben Young
Ben Young
October 1, 2015
How To

How to increase your Earned Impressions

Earned Impressions are one of the most valuable metrics for optimizing your paid content campaigns, they are any impressions that arise from a social share. This metric can help you to pick top performing content for promotion that can help extend your campaign reach. However, what do you do if your content’s not bringing in high earned impressions? Earned Impressions – Tips & Tricks  Note: If you’re agency or brand side, make sure that you’re reviewing the share copy when signing off… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 28, 2015
Native Advertising

Entertainment Research Report

At Nudge we create research reports into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 25, 2015
This Week in Native Ads

This Week in Native Ads 09/25

Campaign of the Week: Cocainenomics Source: Wall Street Journal Why we like it: This feature in the Wall Street Journal gives readers a deep dive into the world of cocaine economics and the life of Columbian drug lord Pablo Escobar. The content, sponsored by Netflix, who recently launched their newest series about Pablo himself – Narcos – is a great combination of engaging text, video clips and and visuals that… Continue reading

Ben Young
Ben Young
September 24, 2015
This Week in Native Ads

This Week in Native Ads 09/18

Campaign of the Week: Investing in the Future 200 Years in the Past Source: New York Times Why we like it: This content posted in The New York Times for Franklin Templeton Investments gives us an insight into Benjamin Franklin and his views upon money and the importance of investing in the future. This is a custom feature that takes the reader through text, visuals and photos. The content… Continue reading

Ben Young
Ben Young
September 17, 2015
Branded Content

Native Content Formats

When you start planning your first native content campaigns the formats that are available can seem a little new, especially when coming from a media buying background. To make things a little simpler we’ve placed a list below of the main content formats with definitions and examples. Next week we’ll look at how these formats work for both engagement and attention metrics. Definitions and Examples: Article: The most common form of native content. Normally follows the article layout of the… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 16, 2015
Native Advertising

Alcohol Research Report

Each quarter Nudge looks into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 10, 2015
This Week in Native Ads

This Week in Native Ads 09/11

Campaign of the Week: This global tech company is changing the way people fly, drive, and watch sports Source: Business Insider Why we like it: This Panasonic presented Business Insider post is our campaign of the week due to several reasons; it’s a great connection between brand, publisher and content. It’s a straightforward approach to content that doesn’t rely on bells and whistles and lastly it shows all the… Continue reading

Ben Young
Ben Young
September 10, 2015