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Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Native Advertising

Guide To Native Content

Whether you’re an agency booking your first paid content campaign, a publisher adding a native product to your line up or a brand whose considering native content as part of an ongoing strategy – native content can seem daunting. To help we’ve organised a list of our posts with information for publishers, agencies and brands looking at formats, success metrics, optimizations and what you can learn from others within your category. Definition & Formats: What is Native Ad Content… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 14, 2015
This Week in Native Ads

Netflix and WSJ: September Campaign of the Month

Each month Nudge picks a native content campaign that stood out amongst the rest, driving high engagement and attention. We then review this piece of content to examine why it works and what you can learn from it. For September our pick is the Netflix & WSJ collaboration: ‘Cocaineonomics‘. Check out our insights on this campaign in the video below. https://youtu.be/223dF1o28Kc If you have any questions on this post please either place them in the comments below or email… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 9, 2015
This Week in Native Ads

This Week in Native Ads 10/09

Campaign of the Week: Lex Luthor Jr.: Not Just His Father’s LexCorp Source: Fortune Why we like it: This sponsored content for the new Batman v Superman movie is a stand out piece in the entertainment category, it includes an interview with the fictional Lex Luther Jr and how he’s turning his fathers business around. It’s a perfect example of the right brand, right format, right publisher and the… Continue reading

Ben Young
Ben Young
October 8, 2015
Native Advertising

A simple yet effective guide to using native content in your marketing funnel

Great native content can drive conversions, it isn’t just about brand awareness. Here’s an example of a recent Time Inc and Warner Bros collaboration on the ‘Batman v Superman’ movie. Using this piece of content as a starting point we’ll look at what a native content funnel for the entertainment category looks like. The goal is to drive awareness for the upcoming movie, engagement and then ticket sales for the opening. Entertainment Native Content… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 8, 2015
Native Advertising

Food and Drink Research Report

Each quarter Nudge looks into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me a line… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
October 2, 2015
This Week in Native Ads

This Week in Native Ads 10/02

Campaign of the Week: The 30-Day Challenge That Will Transform Your Body Source: Refinery29 Why we like it: Three essential tips from AdWeek on paid content were: Make the product essential to the piece, include buy now options and make sure the content is useful to the consumer. This forward thinking piece of sponsored content did all of these.   Quote of the Week The… Continue reading

Ben Young
Ben Young
October 1, 2015
How To

How to increase your Earned Impressions

Earned Impressions are one of the most valuable metrics for optimizing your paid content campaigns, they are any impressions that arise from a social share. This metric can help you to pick top performing content for promotion that can help extend your campaign reach. However, what do you do if your content’s not bringing in high earned impressions? Earned Impressions – Tips & Tricks  Note: If you’re agency or brand side, make sure that you’re reviewing the share copy when signing off… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 28, 2015
Native Advertising

Entertainment Research Report

At Nudge we create research reports into Native content within all categories to find out which content styles and publishers perform the best. It’s a chance to see what others are doing within your category and take learnings for your next campaign. For reviewing all content we’ve used the Nudge diagnostic. This is a tool that can be found at giveitanudge.com to find shares, estimated earned impressions and estimated media value. If you’d like to suggest a category for review please drop me… Continue reading

Hollie-Blue Allum
Hollie-Blue Allum
September 25, 2015
This Week in Native Ads

This Week in Native Ads 09/25

Campaign of the Week: Cocainenomics Source: Wall Street Journal Why we like it: This feature in the Wall Street Journal gives readers a deep dive into the world of cocaine economics and the life of Columbian drug lord Pablo Escobar. The content, sponsored by Netflix, who recently launched their newest series about Pablo himself – Narcos – is a great combination of engaging text, video clips and and visuals that… Continue reading

Ben Young
Ben Young
September 24, 2015
This Week in Native Ads

This Week in Native Ads 09/18

Campaign of the Week: Investing in the Future 200 Years in the Past Source: New York Times Why we like it: This content posted in The New York Times for Franklin Templeton Investments gives us an insight into Benjamin Franklin and his views upon money and the importance of investing in the future. This is a custom feature that takes the reader through text, visuals and photos. The content… Continue reading

Ben Young
Ben Young
September 17, 2015