Blog
Bridging commentary on the art & science of content; content marketing, branded content, native advertising and the analytics, attribution and intelligence that powers it.
Campaigns of the Week: Gaming the American Dream Source: Wall Street Journal Why we like it: This custom feature for Showtime’s new show “Billions” is a fun and creative way to attract a new audience. It includes interactive games, an article and engaging visuals. This is a well crafted sponsored piece, inviting the reader into the world of hedge funds and ends with… Continue reading
We use SumoMe to build our email list and encourage white paper downloads throughout the Nudge site. Their product suite is great, for helping convert people from your content. Nudge’s attribution pixel, works inside SumoMe, simply create a conversion in your Nudge dashboard. Take that pixel and drop it in your Scroll Box, or Welcome Matt under ‘Tracking Pixels’ like such: Then, you can track which content drives conversion through the panel. i.e. I can see this post… Continue reading
Content distribution networks do what they say on the label, they distribute your content so you get more eyeballs on it. The big challenge – which everyone wants to know is, what are the quality of those clicks? Often they can be cheap, come from a variety of sources, from high end publishers to viral click sites. Not that this is always the case – but what can you do to ensure you’re getting quality clicks? Bid higher, chances are… Continue reading
Traditional analytics have been built for optimizing websites, not necessarily content. Even then they’re not comprehensive enough for clients demands. Have you ever found yourself spending hours on a simple request from a client for a report? This post explores the features you need from your native analytics tool so that you can prove ROI to clients, optimize your content to hit targets and save yourself time on each report. Unique Metrics Nudge is focused on paid content so the… Continue reading
In our Branded Content and Native Advertising Glossary we define each. Native advertising, describes the overall trend of creating advertising that is designed to fit the form and function of the site it resides on. Sponsored content, similar to paid content, describes content that has been paid for by a brand. Content may or may not be directly related to the brand. You would say Sponsored Content is a type of Native Advertising, colloquially it… Continue reading
Time on Page, measures when you arrive on a page and when you click off, the difference between those two. But what happens is that with a bounce rate of 30-40%, or even higher on amplified content (70-80%) that calculation is done off a small percentage of the visitors to the content. i.e. take this example, we amplified our post The Best Native Ads of 2015 with Yahoo Gemini. The top url, is our piece of content,… Continue reading
Campaigns of the Week: Here’s How to Uncap Real Flavor in your Kitchen with Wooden Cap Recipe Hacks Source: Eater Why we like it: This campaign on Eater for Cholula hot sauces, is a great example of how CPG brands should approach native content. Rather than just sponsoring a section of a site, make your brand integral to the piece of… Continue reading
Native advertising is ads that are designed to fit the form and function of the websites they exist in. You can see some examples here. How do they work? For in-feed type ad units, the campaign set up process goes like this: A URL or piece of content is put in to a native ad generator, which generates a customized ad, or multiple variations, that will fit across different sites and devices. This is then ad-served by a native ad… Continue reading
Not all native advertisers should do content marketing but all content marketers should do native. Why? If you are doing content marketing, you reach a point whereby you need a fresh audience, new eyeballs on what you’re working on. That’s where native works really well, to bring in distribution (through in-feed) and context/relevance through buying content. All effective content marketers will get to this point. However, not all native advertisers can do content-marketing whether it’s resourcing, return on investment, or simply put… Continue reading
It’s been a big year for native advertising and the content which drives the industry. Each week we feature a campaign of the week, so we thought we’d end the year with a summary of the best of the best we’ve seen. Visit Intel by Nudge, a platform which has all of the world’s branded content organized in one place. Most Creative: Cocainenomics by WSJ for Netflix Netflix & WSJ smashed it out of the… Continue reading