Edition #517
Final recap of the year.
One of the things about newsletters is, it is a one way medium (generally speaking). I’ll have someone come to a breakfast, who has read for years, but you don’t know! But it also means there’s a quiet community of like minded people who are and have subscribed (for years).
Sometimes an email just hits on a week where people are more engaged, sometimes the subject matter pops in the inbox. And sometimes you have the best edition and it just doesn’t resonate.
I thought I’d reshare some of the top editions & stories of the year.
Top Editions:
And I think my of fav from the year:
- Quiet period, on being savvy to how companies can react to news in quiet periods.
- TBPN, on how when the hosts are having fun, the audiences are too.
- BYOLLM, Oreos big bet on their own generative AI.
- Craftsmanship, Guillermo Del Toro on refusing too much special effects in Frankenstein “real craft”
- Instagram indexed, Instagram opening up to search. Driving more views for their creators.
- Micropayments, on how ads are the ultimate digital native micro payment.
Top stories
- Marketers chase better measurement across channels.
- Google has ‘very good ideas’ for native ads in Gemini.
- Google Chrome will now continue to use third-party cookies.
- Dirt Immersive Advertising.
- Try featured notebooks on selected topics in NotebookLM.
- Angry and disappointed, if not surprised: The ad industry reacts to the Google search remedies ruling.
- Instagram head Adam Mosseri on the ‘paradigm shift’ from posting in public to sharing in private.
- Suspected AI Content Halves Reader Trust and Hurts Ad Performance.
- Agentic Ad Tech Explained.
- Why brands should focus on great ads, not just sponsored posts.
- Media Briefing: Step by step, publishers are building toward an agent-led ad business.
- Automattic CEO calls Tumblr his ‘biggest failure’ so far.
- David Droga on 37 game-changing campaigns from his 37 years in advertising.
The key moments being, Google discussing native ads in Gemini, Chrome discontinuing third party cookies, the Google case. Antitrust ruling. On why great ads are so good. And a thread of how AI agents are impacting the industry.
And my overall fav campaign was a recent one, Taika’s Christmas Ad. Disney, craftsmanship, and keeping the holiday spirit alive. A nice juxtaposition to the AI ads.
I hope you’ve all had a good year, or if it’s been a challenging one, to a better year ahead. Enjoy the break and I’ll catch you on the other side.
If you’re in CES, let me know, love to catch up. We might organize a breakfast or coffee or something.
That’s it for this year.
-Ben
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